In February, Julia Benjamin was appointed as GWC’s Advancement Officer: Marketing
Julia shares some thoughts on how this role contributes to achieving the College’s vision and mission…
What excites you most about being GWC’s new Marketing Manager?
I think it’s the many opportunities that exist to elevate and enhance the visibility of the College that excites me the most. I’m delighted to have come on board in this new season for GWC, when growing brand awareness for the College and its work is a priority given the urgent need for sound theological education for the fast-growing Church in Africa.
In what ways has your career background and experience prepared you for this role?
I’ve worked in the non-profit sector for more than a decade, contributing to both marketing and fundraising efforts. My immediate previous role was in a pan-African organisation, so I have a good understanding of the nuances of working across different local contexts, and I am passionate about this beautiful continent and her amazing people. Being able to couple that with having a Kingdom-focused impact makes this work both near and dear to my heart!
What developments are you looking forward to implementing in order to advance GWC’s marketing efforts?
I’m looking forward to using the many marketing tools available, both digital and traditional, to inspire a wider audience to become involved in GWC’s journey of equipping men and women for gospel-centred ministry in Africa and beyond. This could mean growing partnerships with media channels, with like-minded institutions, or with individuals who would like to invest in what the College is trying to achieve. GWC’s students and their stories are unique and powerful in every way, and it’s about enhancing the communication that already exists, to take it to the next level. Marketing is an integral part of what looks to be a fruitful season ahead, and it is a privilege for me to be able to use my skills to support the College in this way.